Yesterday, Giao and I stopped by our local Elephant Pharmacy. Elephant is sort of like the Trader Joe's of pharmacies, except no small-molecule prescriptions of any kind are dispensed (they do have Chinese medicines and yoga/wellbeing courses). It's sort of where you'd imagine the hippy/co-op types go when they want to "reinvent themselves."

But much like Trader Joe's, I can't walk by it without going in and seeing what's inside. When we stepped in yesterday, we walked by the fruits 'n veggies first (noting the supremely ripe melon smell... it is melon season, turns out), and then I followed Giao to the boutique soaps section. I immediately noticed a new brand — called Pangaea Organics. OMfG. The product is pretty cool: your standard exotic/organic incredibly aromatic heavenly bar soap. Very nice. BUT THE PACKAGING... they package the bar soaps with the best packaging I've ever seen. It's a simple recycled-egg-carton style clamshell with a single layer of cardstock wrapper with the logo/UPC/etc. So sustainable it hurts. But moreso, so modern. It's such a cool look, and it's so eco friendly. I hope more companies buy into this type of packaging.

Pangaea claims that the packaging starts to decompose within 48 hrs, which I believe. I've also come to find out that IDEO had something to do with their packaging. Nice work, fellas.

As Paris would say, pretty hot.